5 Tools Everyone in The Real Estate Industry Should Be Using

Social Media Marketing

The real estate industry is growing rapidly by the day as the number of real estate agents grows.

Because of this, for you to stand out from the crowd, you need to use the right tools.

Additional Resources:

Best 5 Real Estate Tools for Realtors in 2021

Homes for Sale in Heritage Hills Cochrane Alberta

With many real estate tools out there, it can be challenging to decide the best ones to use. So what are the best real estate tools?

Here we provide you with the best five tools we believe everyone in the real estate industry should be using to succeed.

Being able to combine and use these tools together will help you effectively boost sales.

1. Facebook

5 Tools Everyone In The Real Estate Industry Should Be Using

With social media marketing quickly becoming the norm, it’s important to leverage it on your real estate business.

When it comes to the best social media marketing platform, Facebook is the most widely used social networking in the world as it attracts over 2.8 billion active users every month.

With these figures, there are high chances that your potential clients are waiting for you on Facebook.

Facebook allows real estate agents to connect with potential customers by creating and maintaining a professional page.

Realtors can provide information on their location, show listing pictures, and update status on available and closed listings.

Also, Facebook Ads are also incredible ways to target leads in real estate.

They create an ample opportunity for realtors to cost-effectively advertise their business to their target audience based on demographics.

By and large, Facebook is undoubtedly one of the best real estate tools for Realtors and Brokers in 2021 and beyond.

2. Email (Neswletter)

Email Marketing

Developing a prospecting campaign that touches all zones of your target market is imperative to keep pace with the speed at which business is done today.

Email marketing has proven and tested to be another most effective way to bring in new customers and engage with existing customers in the real estate industry.

As a means to increase your lead generation and conversion, email marketing has become one of the most effective strategies in the real estate industry.

It’s powerful, easy to use, and ultimately effective.

Whether you are just getting started or looking to improve your strategy, email marketing can give you the right visibility and bring multiple clients to you.

Establishing yourself as a thought leader and trusted advisor is just as critical as running an efficient business.

Send helpful emails to your audience to create trust, authority, and a high perceived value of the advice you deliver.

Email marketing tools tremendous power when it comes to creating a strong presence through email marketing.

Use it to drive more customers and generate buzz for your business.

3. Gleam.io


Generate profitable leads that convert by running contests, sweepstakes, and giveaways on Gleam.io.

Gleam.io facilitates the process of connecting and engaging with your audience more effectively than ever before.

This real estate tool helps you run and manage successful campaigns that get more results and increase leads.

It hosts features that take care of lead generation’s tedious tasks, helping you focus on building your business.

Gleam.io also comes with powerful analytics that helps you optimize your campaigns to drive more potential customers to your business.

It’s a simple yet powerful way to cut through the noise and get people engaged with your brand.

The goal of Gleam.io is to help you build effective campaigns that turn visitors into leads, leads into clients, creates brand ambassadors, and convert skeptics into fans.

Using Gleam.io, you can build a seamless referral system that will keep driving more customers to your business from various sources, including websites, social media channels, landing pages, blog posts, or even physical events.

4. Trello

Trello - One of Major Real Estate Tools for Agents in 2021

As a real estate team leader, you’re not only responsible for doing your job well.

You’re also responsible for managing your team to get the best results from them too.

However, one of the biggest challenges as a team leader is keeping everyone on the same page.

Thankfully, Trello got you covered.

Trello is the visual collaboration platform that gives teams perspective on projects.

Whether you’re a remote team or just spread out across the office, Trello keeps your projects moving forward.

This is an organizational tool that any business can use from a small size to a large organization.

Trello’s easy-to-use interface makes it an excellent choice for all types of teams looking for a tool that lets them stay organized and keep track of everything in one place.

5. Upwork

Upwork - Real Estate Tools for Realtors

As a real estate agent, there are small tasks you can handle yourself, and there are larger tasks you should get help with.

Upwork is a powerful outsourcing platform and one of the best real estate tools that can help you get more jobs done quicker.

Whether you need online marketers or virtual assistants to help with your day-to-day tasks, Upwork is the go-to place.

It provides you with the opportunity to save time and money, getting your work done on time.

Connecting with the right professionals on Upwork is simple, with the ability to review work samples and resumes before making a hiring decision.

Whether you run your entire business yourself or have a team of real estate agents, Upwork is indispensable for managing projects, outsourcing work, and keeping tabs on productivity.

Final Thought

Social Media Marketing

Real estate is an ever-changing industry!

Whether you are a seasoned professional or just starting in the real estate industry, it’s essential to know the game’s right tools to stand out from the crowd.

Without knowing the right tools to use, you can easily make mistakes when buying or selling a home, risking you many profits.

Hopefully, you are now aware of the five top tools you need to save you time and money in your real estate journey.

Join The Discussion

Compare listings